I started my PR life many moons ago when it was common for young executives to stand with a ruler and measure the column inches of a piece of coverage to provide clients with what has now become a dirty phrase – Advertising Value Equivalent, yes AVE! Here I must quickly add before you… Continue reading Step away from the ruler and start to measure what matters
This is not a real cry for help, just a realisation that since I got my first mobile a phone, a Nokia 2010, back in 1999 – bought in a twin pack no less, so that you had someone else to call, I’ve not felt able to switch my phone off. I’m sure that my… Continue reading Help! I’ve been on call since 1999 and I can’t switch off
This week (week three of my 52 weeks of blogging) I got to thinking about about preparedness and different approaches to communicating during a crisis. Every business has the potential to face a crisis situation. This can range from a physical event that threatens lives to a reputational crisis and everything in between. What stands… Continue reading Crisis? What crisis?
There is a funny thing about putting something out there and saying that you are going to do it – you kind of feel that you have to. So here it is, my second blog, as promised! As I continued jogging with my couch potato to 5k app this week I realised a few things,… Continue reading Training and why it is easy to go off Sarah Millican
While out running this morning, yes for anyone who knows me, I know that is quite a shocking opening line, but with Sarah Millican’s gentle geordie voice reassuring me, ‘you are doing well flower’ in my ears as I take on the couch potato to 5k app, I got to thinking about my CIPR CPD goals for this year – one of them was to start a professional blog, so here it is.