I can’t say that I’m delighted to be writing this blog because, frankly that would be lazy, as someone pointed out to me a few weeks ago. He informed me, with a smirk, that I was renowned for making people ‘delighted’ in my copy and that there must be better words to use and… Continue reading Delighted – feeling or showing great pleasure
Last week was quite an adventure with a full day out of the office for a training course, a trip to the races with one of our lovely clients and then a lunch at the Lords (check me!). The CIPR had decided to open up their annual Fellows lunch to Chartered Public Relations Practitioners… Continue reading Trains, dead phones and Lords!
I like people. But in the spirit of honesty and transparency, I have to say, I don’t like all people, no one does. However, I generally like people, yes that covers it better. It’s a good job that I feel this way as relationships and the ability to build them and maintain them are… Continue reading Relationships really matter
Having worked in the PR industry for 18 years I find it somewhat disappointing that we are still often asked the question, ‘what is PR?’, but I can understand why people are confused. Many in the industry fail to grasp what PR is and fall into the belief that it is simply communication or working… Continue reading What is PR?
Can’t you just, ‘do a photo with staff and pretend they are customers,’ ‘write a review that reads as though you were there,’ ‘photoshop the image and add so and so into it,’ ‘re do part of the video, no one will know it wasn’t done at the same time as the experiment,’ no, no,… Continue reading Ethics and credibility matter, they really do
Here I am with blog number six, and already half way through the school summer holidays. It is hard to believe that only three weeks ago we had a glorious six weeks ahead of us and now half of it has gone, but don’t dismay we’ve not wasted it away, we approached the school… Continue reading Zorbing and why it is good to have a plan
I started my PR life many moons ago when it was common for young executives to stand with a ruler and measure the column inches of a piece of coverage to provide clients with what has now become a dirty phrase – Advertising Value Equivalent, yes AVE! Here I must quickly add before you… Continue reading Step away from the ruler and start to measure what matters