Charlotte's Sidekick Blog

So I wasn’t expecting to be subtly wiping away a tear in the afternoon session of day one of #PRFest but that is exactly what I was doing as Jen Green, from Manchester Council, stood and talked us through the recovery process following the arena bombing. She got a standing ovation, I’ve not seen that at… Continue reading #PRFest Day One

It is around now, early June that I started my career in PR in 1999. I know I am lucky because I found a career and a profession that I love. It gets me out of bed with a smile on my face ready to take on the challenges it brings (most days!). Here are… Continue reading 19 years in PR

  I’m not a fan of networking events, there I’ve said it! Over the year’s I’ve been invited to those dreadful ones where you are expected to rock up every week with leads for other members (the pressure and the commitment!), I’ve been to ones where the mix of people were not right and then… Continue reading Networking event was a roaring success

A catch up meeting with a newspaper friend and colleague last week brought to my attention that Sir Trevor McDonald, yes you read correctly, Sir Trevor McDonald was heading to Sheffield to do a session for the city’s now famous Documentary Festival. The last time I attended one of their events was to hear from… Continue reading Sir Trevor

Mum, wife, daughter, sister, friend, PR Consultant, Magistrate, Charity Trustee and occasional Associate Lecturer and just some of the roles I try to juggle on a daily basis. The demands on all of our lives and the roles we play depend on what we want to get out of our time on this planet (deep… Continue reading Juggling skills

Having worked with a specialist organisation for pupils and students who are Deaf, hard of hearing or have communication difficulties for over a decade I decided that it was way over time for me to learn to sign. My skills are developing, slowly, but what I’ve learned is that practice makes perfect. I can see… Continue reading Why I’m learning to sign

  We all need a little time away from every day life every now and then and while this can mean different things to different people it is important for us all (we are humans, not robots!). For some, popping on the skis and gliding down the slopes does it, for others it is sitting… Continue reading The benefits of a good holiday

Strategic communication, I love it. Planned, well thought out and expertly executed campaigns, yes please. Carefully curated content creation, all part of the job. But some days you just have to hang out with a dinosaur. Working on a project that brings life sized dinosaurs to parks across the UK for family days out has… Continue reading Some days you’ve just got to hang out with a dinosaur

  Three is a magic number, or so they say! There are three directors here at Sidekick PR and we certainly like it that way. However, there are times when we have key projects, or during holiday periods, when we buy in extra expertise. Yes, we navigate the freelance world and employ our very own… Continue reading Finding our Sidekicks: Navigating the freelance world

Sometimes it’s hard to find the time to step away from the day to day business of working and actually, do business, does that make sense? I’ve spent the morning with 200 other businesses in Doncaster at the annual Chamber of Commerce conference. This year’s event felt edgier than before, bolder even and there were… Continue reading Busy doing business